Most companies dedicate significant time and investment to building a brand and values which set them apart with customers, employees and potential investors, but how many can genuinely claim to live up to them? Do their behaviours reflect and reinforce the promises behind the brand, or do the values simply pay lip service to what customers want to hear?
For credit unions and community-focused banks and lenders, the problem is quite the opposite – they live by truly admirable values and focus on providing genuine support and financial education to their Members, but perhaps don’t have a brand presence which is reflective of the amazing work that they do. Considering the amount of information available to consumers in the digital age, and growing demand for organisations that deliver a social good, it is surprising that credit unions and community banks often remain hidden – technology clearly holds the key to unlocking their value.
Here at incuto, we believe our values should mirror those of our partners in terms of care for Members and helping them get access to affordable financial services. We also believe that our brand should reflect the benefit we offer to customers, a chance to innovate their services and attract new Members. To that end, we are today launching our new brand, and reiterating our long-standing values, to the world.
Introducing the new incuto brand.
Our renewed and refreshed logo and brand identity offers the perfect balance between our Fintech credentials and commitment to helping lift people out of poverty and battling the poverty premium. Although we are techies at heart, we care deeply that the solutions we provide are making a real difference in people’s lives by promoting financial inclusion, education and widening access to high-quality, affordable loans. If you look carefully, you’ll also see our new brand incorporates a smile in recognition of the caring, friendly and supportive industry which we serve.
We understand that credit unions and community banks are focused on becoming more competitive, so offer them a consumer grade user experience that is comparable with high street and challenger banks. To that end, incuto’s new look presents a technology brand that our partners trust to innovate their services.
Values
Our values remain the same – they permeate everything we do, from the way our developers think about design to the support and conversations we have with credit unions every day.
- Think big: we want to transform community finance, end poverty and change the world
- Be awesome: we challenge ourselves to be awesome every day
- Be creative: we’re focused on creating an experience, not a product
- Be open: at incuto we don’t hesitate to ask for help, share our thoughts and speak our mind
- Stand together: our team and our customers are a family – we look after each other and commit to sharing the adventure
We’re busy and looking forward to expanding our family in the coming months. It’s an exciting time for incuto as we launch our vision for 2020 in just a couple of weeks’ time in Manchester. Want to share the adventure? Get in touch.